I led the rebranding of Changzhou Xinya Outdoor Metal Products Co., Ltd., a trusted manufacturer and exporter with 18 years of expertise in garage shelters, canopies, carport fittings, and garden products. My role focused on modernizing the brand identity to better reflect its reputation for quality, reliability, and innovation, while also positioning it for growth in new product categories such as iron flower stands, tray stands, and portable outdoor car shelters. The rebrand emphasized clear visual storytelling, cohesive brand messaging, and a refreshed design system that communicates both heritage and forward-looking innovation—strengthening the company’s presence in global markets and reinforcing customer trust.