Focused Ultrasound Foundation
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Work info
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Client:
Focused Ultrasound Foundation
Role:
Graphic Designer
Year:
2023
Timeline:
8 Weeks
High Technical Barrier: It was incredibly difficult for high-net-worth investors without a medical background to grasp the revolutionary value of "30 total biomechanisms" with in seconds.
Flat Narrative Arc: The original information hierarchy was linear and flat, failing to deliver the persuasive, strategic impact required when pitching to top-tier industry leaders.
Before: The hero metric "170+" is casually dropped at the very top of the bar in a small font. The data segments use highly saturated, unrefined primary colors (red, green, blue) in a raw stacked chart format, causing the audience's eyes to wander without a clear focal point.
After: Breaks free from chart constraints by introducing a powerful "Visual Hook." The critical impact number "170+" is liberated, magnified, and encased in a glowing organic circle on the right. This elevates the page from a basic "data report" to a monumental "milestone announcement."
