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Work info
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Client:
SUPCASE.
Role:
2025
Role Overview
As an Art Director, I led full-funnel content strategy and execution across Instagram, TikTok, Meta, and YouTube, tailoring creative to platform behaviors and user journeys.
My Approach
When I first joined, our social media presence was largely driven by unboxing videos, which limited our audience to a narrow and highly vertical segment, making it difficult to attract new customers. I repositioned our content strategy by introducing fashion-forward elements and refining the overall visual style, which significantly increased brand visibility across platforms. In addition, I initiated collaborations with new influencers from diverse niches, expanding our reach beyond the existing customer base. This not only diversified our audience but also elevated engagement rates, creating a more dynamic and sustainable community around the brand.
